How massive signal pools refine user intent and fuel higher-performing campaignsDigital advertising isn’t about having the most data. It’s about having the cleanest, most reliable, and valid signals. This change is significant, even if it seems small at first. As […]
Industry Trends
Get fresh perspectives on the evolving ad tech landscape, covering CTV growth, cross-platform monetization, and the rise of programmatic in MENA and beyond.
Programmatic advertising is complex, but at Pixel Pluses, transparency isn’t a feature; it’s a foundational layer of smarter monetization, and anyone in yield management knows that even small technical problems can quietly reduce revenue. A slow bidder, a floor set […]
